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​For this project, we were tasked with creating a business letterhead inspired by motivational videos. I developed "Gray & Groovy," a space where older adults can have fun and dance, embracing joy without worry. Inspired by the vibrant color schemes and vibes of the 1980s, I developed a lively color palette for the project. I emphasized the character mascot's joyful expression and movement to convey the fun that can be experienced at any age. This approach captures the essence of enjoying life through dance and music.



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